Our brand journey commenced in 2018 when we realized that the Indian palate is developing a liking towards health conscious food items and this was a blessing in disguise for us. We soon noticed that Peanut Butter is one such product which is gaining great popularity among the Indian audience and as our family had a decade full of experience in exporting Peanut- based products, we decided to initially start with Peanut Butter which could satiate the Indian palate.

We launched our first prototype in April 2018 and later on recreated the product as per the feedback from the consumers. This initial feedback helped us in creating the range of products that MyFitness has today. We are proud that our products are completely “Made in India.