After successfully providing India with the right nutrition through Healthkart, CEO Sameer Maheshwari struggled to bridge the nutritional gap at home. Like every working couple, Sameer and his wife relied on the legacy brands to provide health supplements for their children. A sudden realization left him bewildered when his son turned 13 and his daughter 7, that being different in age and gender, both his children were given the same health drink. Moreover, the same health drink that he had while growing up despite his children having a completely different lifestyle and activity level.

The observation paved the way for a brand that provides a customized range of nutritional products for children. Inspired by the word GRIT, which means determination and unbeatable spirit, Gritzo was created for parents who are looking to provide their children with the right nutritional drink which is more than just a flavoring agent.