About us

In 2020 when the pandemic took over the world, this trio of business enthusiasts and finance whizzies realized that consumers lacked awareness about holistic healthcare, and there was a sudden need to proactively take charge of one’s health. While preventative healthcare in India still has a long way to go, HyugaLife spearheads this mission by enabling conscious purchases in this category.

What’s in a name, you ask?

Hyuga (pronounced as yhu-ga) comes from the Danish word ‘Hygge’, defined as a “quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being” in The Oxford Dictionaries’ 2016.

However, we love how Meik Wiking puts it in the Little Book of Hygge: Danish Secrets To Happy Living. He says, “the true essence of Hygge is the pursuit of everyday happiness, and it’s basically like a hug, just without the physical touch”

With HyugaLife, we are building India’s happiest health destination that brings about a paradigm shift in people’s attitudes towards health and wellbeing.

Our founder’s journey

With a Chemical Engineering background from the Institue of Chemical Technology, an MBA from Cambridge Judge Business School and an extraordinary experience in the e-retail sector with Amazon and Unilever, our founder, Anvi Shah is on her way to building a disruptive digital health platform along with her trusted team

Fun Fact : Anvi is a ball of enthusiasm and inspiration and you will only experience that when you meet her in IRL!


Our vision is to watch Indians embrace a healthier and happier lifestyle not just once or twice a week but every single day!


Our mission is to inspire and enable conscious purchases when it comes to health & wellness products by bridging the nutritional gap that exists in our current lifestyle.

Where we at?

HyugaLife is a content hub and trusted platform that features products that cater to all your health & wellness needs. The E-commerce platform is easily accessible and provides assisted purchase at every step of your journey. We have partnered with 100+ brands so far in 8 different categories with a vision to onboard 1000 brands over the next 12 months.

We are big on authenticity

HyugaLife is a destination for customers to consume educational content on well-being & nutrition, buy authentic & reliable products curated by renowned experts in health & wellness, and receive personalised and assisted shopping.

We have a panel of nutritionists, paediatricians, general physicians, and experts to build a basic framework which guides the customer in their shopping journey.

Through our platform, we aim to transform every consumer into an aware and conscious customer whose buying decisions are rooted from knowledge rather than a hit-and-trial.

Stay tuned to see what we have lined up in the coming years!



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